Direct Mail is just one of a number of different marketing tools you can use, so how do you decide what is going to work for you or not? We found this rather interesting way of looking at things at www.marketingdonut.co.uk and thought we’d share it with you. As you all know, Direct Mail is personally addressed
For the first time in my adult life, I’ve been looking for firewood for the winter. Spending the winter in Reno, NV instead of Las Vegas has more to it than I ever imagined! At the end of October, the weather is already chilly enough for this family of desert rats to want to turn
By Jeanette Clinkunbroomer Several years ago, industry observer John Warner coined the term “Islands of Automation” to describe the digitized functions then existing all by themselves. Even the most advanced work flows relied on shoe leather and hand carts to take a job from order entry to delivery. Computer-based estimating and accounting were one island,
By Carol Brzozowski By year’s end, the installation of a seven-color Heidelberg M600 38″ full web press at its St. Petersburg, Fla., facility will give Sandy Alexander, one of the nation’s largest independently owned high-end commercial printing companies, greater entree into the in-line web finishing market. MGA /Sandy Alexander is Sandy Alexander’s in-line finishing web
If you live in London, have you seen the billboards for a new report by Royal Mail’s Market Reach called The Private Life of Mail? They are pretty impressive billboards, and the report is pretty impressive too. Over the last 18 months, Market Reach has done a number of research projects to fully understand the importance
As you can see trends in how businesses utilize direct mail is exceptionally significant to us. Direct Mail is our business and we need to keep our finger on the pulse and ensure you how direct mail works and how you can use it for you. We keep our eye on the latest research and
Your letterhead is an essential piece of your stationery package and it is likely to be seen by more people than any other item you may use – you need to get the design and feel of the letterhead right because it is your constant representative to the rest of the world. A letterhead forms
One of the best forms of marketing is the use of banners. For starters, banners are big which means they get noticed easily. Secondly, it is cost effective unlike other forms of marketing like TV and radio advertising. Lastly, it helps to fuel sales by attracting customers. Here are 5 tips to help you create effective banner marketing.
Today, the business world is highly competitive and to ensure survival, businesses must adopt direct mail marketing. As one of the best methods that allow businesses to reach out to customers, it is important to employ creative strategies to ensure maximum ROI.
Majority of businesses spend a lot of money to have banner-stand graphics designed for them. What they don’t know is that this can be achieved with a simple full color wide format available at the local store. Businesses use portable banner stands to advertise their list of products and services. By simply placing them at the entrance or at events, it allows customers to read and digest the message being conveyed.
10 September 2018
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