Marketing enables businesses to create awareness not only for the products and services they offer but the brand in general. One of the best forms of marketing is the use of banners. For starters, banners are big which means they get noticed easily. Secondly, it is cost effective unlike other forms of marketing like TV and radio advertising. Lastly, it helps to fuel sales by attracting customers. Here are 5 tips to help you create effective banner marketing.
1. Come up with an effective marketing campaign
As the advertiser, it is important to create a message that promotes the products and service among the target customers. To develop an effective call to action message, start by considering your target audience. What do they want? How will your products and services improve their lives and solve their problems?
When creating a marketing message, it is important to outline what customers need to do that is whether they should buy or download a product. In your message, include a call to action and a reason why they should act immediately. For example, you may offer a discount on the product if they use the link provided.
2. Simple and easy to remember
When creating a banner, it is wise to keep the design simple. Furthermore, it should be easy to remember. How do you achieve this? Start by creating short bold headlines. This helps to catch the customer’s attention. You can incorporate rhymes and humor as they help to make the banner easy to remember.
Add visually appealing images, limit the number of words used in the call to action message, add a URL or phone number thus making it easy for customers to get in touch with you. Avoid filling the banner with lots of text as this makes it difficult for the customers to understand.
3. Develop a visually appealing banner
Yes, your banner should be visually appealing thus making it interesting and grabbing the attention of readers. Here are a few tips to help you create a visually appealing banner.
i. Add unique and appealing photos
ii. Use large bold headlines
iii. Select the right colors
iv. Incorporate special characters like the percentage symbol
While using the above tips will help you craft a visually appealing banner, remember not to overload it with more texts, images and special characters. Always keep it simple.
4. Location! Location! Location!
When starting a business, the location you select is very important. Why? Not only does it allow you to attract your target customers but its positions your business ahead of your competitors. This is the same with banner marketing. It is important to take the time to select the location where the banner will be positioned. By doing so, you will make it easy for customers to view it whether they are driving, walking or cycling.
Some of the areas you can start with include busy traffic intersections, shopping districts and community events. Let’s assume you are advertising a beauty product. By placing your banner in any of the above locations, you will attract the attention of your target audience – ladies. This is because a lot of ladies will drive, walk or even cycle by the banner.
5. Choose affordable print services
The best materials for printing your banner include vinyl, vinyl mesh and canvas using UV resistant inks. By selecting one of the above materials, not only will your banner last long because you have protected it from weather elements like the rays of the sun and rain but the banner will look amazing.
It is wise to select a printer who provides affordable services. Doing so will ensure that you are able to print more banners at cheaper prices. As a result, your printing budget will be minimal.
Banner marketing is a budget friendly form of marketing that allows you to reach your target customers with ease. To ensure success, start by including a powerful marketing message, craft a visually appealing design, use unique photos, make it simple and easy to remember. Don’t forget to select the best location and affordable printing services.